Essays

The case for a slower web

Oct 21, 2026 · 6 min read

Why pages that load less, ask less and track less end up being read more.

Every year the average web page gets heavier. Scripts arrive to measure scripts, banners ask for consent to banners, and the text you came for waits behind all of it.

A slower web is not about speed of delivery — it is about the pace of reading. Fewer moving parts, a clear typographic rhythm and a page that is finished when it loads.

We rebuilt this journal around that idea: static pages, a tiny API for the few things that really need a server, and no third-party requests at all.

The result is boring in the best possible way. Pages render in one round trip, work without JavaScript and stay readable on a five-year-old phone.

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